Textbook Discounter: Architecture: Pricing: Making Profitable Decisions (Mcgraw Hill Series in Marketing)

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Pricing: Making Profitable Decisions (Mcgraw Hill Series in Marketing)
	Author: Kent B. Monroe Publisher: Mcgraw-Hill College Category: Book List Price: ~~$115.40~~ Buy Used: $21.64 You Save: $93.76 (81%) Used (6) from $21.64 Rating: 1 reviews Sales Rank: 1230513 Media: Hardcover Edition: 2 Sub Pages: 528 Number Of Items: 1 Shipping Weight (lbs): 1.9 Dimensions (in): 9.5 x 6.5 x 1 ISBN: 0070427828 Dewey Decimal Number: 658.816 EAN: 9780070427822 ASIN: 0070427828 Publication Date: April 1990 Availability: Usually ships in 1-2 business days


Editorial Reviews: Product Description Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.