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Business Research Methods

Authors: Donald R. Cooper, Pamela S. Schindler
Publisher: Mcgraw-Hill College
Category: Book

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Rating: 3.5 out of 5 stars

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Sales Rank: 621520

Media: Hardcover
Edition: 7 Har/Cdr
Pages: 768
Shipping Weight (lbs): 3.7
Dimensions (in): 10.3 x 8.3 x 1.5

ISBN: 0072407417
Dewey Decimal Number: 650
EAN: 9780072407419
ASIN: 0072407417

Publication Date: August 2000
Availability: Usually ships in 1-2 business days
Condition: Cover has wear With CD! Good shape, medium wear. 100% Money Back Guarantee. Support Literacy! Thanks!

Also Available In:

•	Hardcover - Business Research Methods
•	Hardcover - Business Research Methods (The Irwin/McGraw-Hill series, operations and decision sciences)
•	Hardcover - Business Research Methods (McGraw-Hill/Irwin Series Operations and Decision Sciences)
•	Hardcover - Business Research Methods (Irwin Series in Statistics)
•	Hardcover - Business Research Methods (McGraw-Hill/Irwin Series Operations and Decision Sciences)

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Book Description
Balanced presentation of fundamental research concepts and practical applications. Text is designed to follow the progression of research and, by stepping through the research sequence, the student is able to set up and complete a research project during the course. The text serves as a convenient reference tool beyond the course which is one of the reasons for its success. It focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing. Where other texts do a content survey, Cooper emphasizes the role of decision making. A revised research process flowchart with applications in each chapter helps students visualize the process.

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