Textbook Discounter: Architecture: Promotion and Integrated Marketing Communication with InfoTrac College Edition

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Promotion and Integrated Marketing Communication with InfoTrac College Edition
	Author: Richard J. Semenik Publisher: South-Western College Pub Category: Book List Price: ~~$142.95~~ Buy Used: $4.48 You Save: $138.47 (97%) New (11) Used (21) from $4.48 Sales Rank: 161701 Media: Hardcover Edition: 1 Pages: 624 Number Of Items: 1 Shipping Weight (lbs): 3.4 Dimensions (in): 11.1 x 8.7 x 1 ISBN: 0324062532 Dewey Decimal Number: 659.1 EAN: 9780324062533 ASIN: 0324062532 Publication Date: March 1, 2001 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Condition: Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping, receive in 2-5 business days. See our member profile for customer support contact info. We have an easy return policy.


Editorial Reviews: Product Description Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.