Location: Home> Architecture > Strategy & Competition > Principles of Internet Marketing

StudentUniverse.com - Travel More. Spend Less

Principles of Internet Marketing

Author: Ward Hanson
Publisher: South-Western College Pub
Category: Book

List Price: ~~$138.95~~
Buy New: $2.99
You Save: $135.96 (98%)

New (17) Used (39) from $0.01

Rating: 4.0 out of 5 stars

16 reviews
Sales Rank: 137722

Media: Hardcover
Edition: 1
Pages: 496
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.2 x 7.6 x 1

ISBN: 0538875739
Dewey Decimal Number: 658.84
EAN: 9780538875738
ASIN: 0538875739

Publication Date: September 8, 1999
Availability: Usually ships in 1-2 business days
Condition: Over 550,000 Feedbacks Posted!!! BRAND-NEW IN-HOUSE READY TO SHIP!!! NOT A REMAINDER!!! WE ARE A FIVE-STAR SELLER!!!

Also Available In:

•	Hardcover - Principles of Internet Marketing
•	Paperback - Internet Marketing and E-Commerce

Editorial Reviews:

Product Description
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which dont, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organizations marketing strategy.