Textbook Discounter: Business: Direct Marketing: Strategy, Planning, Execution

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Direct Marketing: Strategy, Planning, Execution
	Author: Edward L. Nash Publisher: McGraw-Hill Category: Book List Price: ~~$59.95~~ Buy Used: $19.98 You Save: $39.97 (67%) New (24) Used (17) from $19.98 Rating: 4 reviews Sales Rank: 93842 Media: Hardcover Edition: 4 Pages: 600 Number Of Items: 1 Shipping Weight (lbs): 2.3 Dimensions (in): 9.2 x 6.3 x 2 ISBN: 0071352872 Dewey Decimal Number: 658.84 UPC: 639785314905 EAN: 9780071352871 ASIN: 0071352872 Publication Date: January 21, 2000 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Condition: Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping, receive in 2-5 business days. See our member profile for customer support contact info. We have an easy return policy.


Editorial Reviews: Product Description The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.