Textbook Discounter: Business: Marketing Research w/ Student DVD

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Marketing Research w/ Student DVD
	Authors: Donald Cooper, Pamela Schindler Publisher: McGraw-Hill/Irwin Category: Book Buy Used: $42.24 New (23) Used (24) from $42.24 Sales Rank: 639784 Media: Hardcover Edition: 1 Pages: 832 Number Of Items: 1 Shipping Weight (lbs): 4.3 Dimensions (in): 10.9 x 8.5 x 1.3 ISBN: 0073054305 Dewey Decimal Number: 380 EAN: 9780073054308 ASIN: 0073054305 Publication Date: February 15, 2005 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Condition: CD-ROM/ONLINE CODE INCLUDED. Excellent condition. 100% money back guarantee. Standard shipping 4-14 business days, expedited 2-3 business days.


Editorial Reviews: Product Description Marketing Research is written to introduce readers to the interesting and challenging world of research-supported marketing decisions. Donald Cooper and Pamela Schindler use their research and teaching experience, as well as their contacts in the research industry, to create a text full of practical examples and researcher insights.. . Unlike other first editions, the author team of Cooper and Schindler have been writing successful textbooks in research methods for more than a decade. In Marketing Research they tap into their experience to create a fresh visual approach full of practical examples and researcher insights. . .