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Marketing Management (12th Edition) (Marketing Management)

Marketing Management (12th Edition) (Marketing Management)
Authors: Philip Kotler, Kevin Lane Keller
Publisher: Prentice Hall
Category: Book

List Price: $166.67
Buy Used: $24.99
You Save: $141.68 (85%)



New (44) Used (161) from $24.99

Rating: 4.0 out of 5 stars 30 reviews
Sales Rank: 14531

Media: Hardcover
Edition: 12
Pages: 816
Number Of Items: 1
Shipping Weight (lbs): 4.2
Dimensions (in): 11 x 8.7 x 1.4

ISBN: 0131457578
Dewey Decimal Number: 658.8
EAN: 9780131457577
ASIN: 0131457578

Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: SATISFACTION GUARANTEED. ORDERS SHIP WITHIN 1-2 BUSINESS DAYS. MAY CONTAIN HIGHLIGHTING AND/OR WRITING. ALL USED BOOK ARE LISTED AS ACCEPTABLE BUT MAY BE GOOD/VERY GOOD/LIKE NEW.
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Product Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.


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