Textbook Discounter: Business: Promotion and Integrated Marketing Communication with InfoTrac College Edition

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Promotion and Integrated Marketing Communication with InfoTrac College Edition
	Author: Richard J. Semenik Publisher: South-Western College Pub Category: Book List Price: ~~$142.95~~ Buy Used: $4.00 You Save: $138.95 (97%) New (12) Used (31) from $4.00 Rating: 1 reviews Sales Rank: 413021 Media: Hardcover Edition: 1 Pages: 624 Number Of Items: 1 Shipping Weight (lbs): 3.4 Dimensions (in): 11.1 x 8.7 x 1 ISBN: 0324062532 Dewey Decimal Number: 659.1 EAN: 9780324062533 ASIN: 0324062532 Publication Date: March 1, 2001 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Shipping: International shipping available Condition: Hardcover Textbook Copyright:2002 No edition number listed. CD NOT INCLUDED. Light dirt, wear, fading, or curling of cover or spine. Good binding. NO apparent loose pages. NO apparent missing pages. No apparent writing or highlighting. nh All of our books are Legally copy righted US student editions


Editorial Reviews: Product Description Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.

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