Textbook Discounter: Business: The New Managerial Economics

StudentUniverse.com - Travel More. Spend Less

The New Managerial Economics
	Author: William Boyes Publisher: South-Western College Pub Category: Book List Price: ~~$150.95~~ Buy New: $44.99 You Save: $105.96 (70%) New (20) Used (26) from $25.00 Rating: 2 reviews Sales Rank: 289940 Media: Hardcover Edition: 1 Pages: 363 Number Of Items: 1 Shipping Weight (lbs): 2.1 Dimensions (in): 10 x 8.1 x 0.9 ISBN: 039582835X Dewey Decimal Number: 330 EAN: 9780395828359 ASIN: 039582835X Publication Date: April 1, 2003 Availability: Usually ships in 1-2 business days


Editorial Reviews: Product Description Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.