Textbook Discounter: Business: Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
	Author: Leonard H. Hoyle Publisher: Wiley Category: Book List Price: ~~$70.00~~ Buy New: $50.67 You Save: $19.33 (28%) New (19) Used (13) from $45.07 Rating: 4 reviews Sales Rank: 133672 Media: Hardcover Pages: 256 Number Of Items: 1 Shipping Weight (lbs): 1.4 Dimensions (in): 9.3 x 7.6 x 0.8 ISBN: 047140179X Dewey Decimal Number: 658.456 EAN: 9780471401797 ASIN: 047140179X Publication Date: May 23, 2002 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Condition: FAST SHIPPING! Text still in shrink wrap. Order shipped same day if rec'd by 1PM CST. Otherwise next business day. GREAT CUSTOMER SERVICE! Quality textbooks! Upgrade shipping available.


Editorial Reviews: Product Description Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more. Download Description Authored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. * Individual chapters address the differences involved in marketing different types of events. * Examines future trends and key issues such as how to reach new event attendees. * Includes appendices with sample forms, contracts, and more.