Textbook Discounter: Business: Successful Direct Marketing Methods, Seventh Edition

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Successful Direct Marketing Methods, Seventh Edition
	Authors: Bob Stone, Ron Jacobs Publisher: McGraw-Hill Category: Book List Price: ~~$54.95~~ Buy Used: $2.97 You Save: $51.98 (95%) New (7) Used (54) from $2.97 Rating: 4 reviews Sales Rank: 347734 Media: Hardcover Edition: 7 Pages: 608 Number Of Items: 1 Shipping Weight (lbs): 2.6 Dimensions (in): 9.3 x 7.2 x 1.7 ISBN: 0658001450 Dewey Decimal Number: 658.84 EAN: 9780658001451 ASIN: 0658001450 Publication Date: July 30, 2001 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Shipping: International shipping available Condition: Our feedback rating says it all: Five star service and fast delivery! We've shipped four million items to happy customers, and have one MILLION unique items ready to ship today!


Editorial Reviews: Product Description With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!