Textbook Discounter: Computer: Zag: The Number One Strategy of High-Performance Brands

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Zag: The Number One Strategy of High-Performance Brands
	Author: Marty Neumeier Publisher: Peachpit Press Category: Book List Price: ~~$24.95~~ Buy New: $11.99 You Save: $12.96 (52%) New (39) Used (11) from $11.99 Rating: 26 reviews Sales Rank: 11491 Media: Paperback Edition: 1 Pages: 192 Number Of Items: 1 Shipping Weight (lbs): 0.6 Dimensions (in): 7.8 x 5.2 x 0.7 ISBN: 0321426770 Dewey Decimal Number: 380 EAN: 9780321426772 ASIN: 0321426770 Publication Date: September 30, 2006 Availability: Usually ships in 1-2 business days


Editorial Reviews: Product Description "When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough?today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.