Textbook Discounter: Humanities: Promotion and Integrated Marketing Communication with InfoTrac College Edition

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Promotion and Integrated Marketing Communication with InfoTrac College Edition
	Author: Richard J. Semenik Publisher: South-Western College Pub Category: Book List Price: ~~$142.95~~ Buy Used: $1.02 You Save: $141.93 (99%) New (12) Used (41) from $1.02 Rating: 1 reviews Sales Rank: 735891 Media: Hardcover Edition: 1 Pages: 624 Number Of Items: 1 Shipping Weight (lbs): 3.4 Dimensions (in): 11.1 x 8.7 x 1 ISBN: 0324062532 Dewey Decimal Number: 659.1 EAN: 9780324062533 ASIN: 0324062532 Publication Date: March 1, 2001 Availability: Usually ships in 1-2 business days Condition: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust jacket if applicable). The spine may show signs of wear; pages can include limited notes and highlighting. Goodwill Industries of Greater Grand Rapids, Inc. is a non-profit organization dedicated to changing lives through the power of work. The organization offers a wide range of employment and training programs free of charge to assist those with disabilities and other barriers to employment.


Editorial Reviews: Product Description Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.